Client:
City of Victorville
(On staff with Idea Hall)

ASSIGNMENT:
Advertisement Production

Programs Utilized:
Adobe Acrobat, Photoshop, and InDesign

The City of Victorville hired Idea Hall to design an ad campaign that encouraged business owners to visit their online "calculator" (also designed by Idea Hall). The site provides a side-by-side comparison of variables involved in doing business in multiple cities, including Victorville. Ultimately, this was to encourage them to move their businesses to Victorville due to it's cost effectiveness, central location, and the presence of already established businesses. Stephen Fry, Senior Art Director at Idea Hall, designed four ads emphasizing these points from which I then created the appropriate production files for placement in multiple magazines and newspapers.

Because the Math Makes Sense
In the Path of Progress (Option 1)
In the Path of Progress (Option 2)
Join the Leaders
The Essential Link